A percentage is a way of expressing a number as a portion of one hundred. The symbol % is a shorthand for "per cent" — Latin for "per hundred" — and it lets us compare quantities of different sizes on the same scale. Saying you tipped £12 tells the reader nothing without context; saying you tipped 15% tells them you tipped well, regardless of the bill size.
Once you understand that every percent is a fraction with 100 quietly sitting in the denominator, everything else — increase, decrease, change, conversion — falls out of the same idea. This guide starts from that foundation, then walks through the formula you will use most.