A 10% increase is the friendliest percent change in everyday math — small enough to estimate in your head, frequent enough to appear in raises, rent letters, tip-jar rules and "buy two, get 10% off the second" promotions. Yet readers still mistype it surprisingly often: adding 10 to a price tag instead of taking 10% of it, or forgetting that a 10% increase reverses with an 11.1% decrease, not another 10%.
This guide treats 10% as the worked example, but every step generalises. Once the muscle memory is in place, swapping 10 for 5, 20, or 47.5 only changes one number on your scratch pad.